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Join my discussion with Dennis Bickmeier, who became the third President of Richmond Raceway in July 2011. Prior to joining Richmond, Bickmeier spent nearly four years as the Vice President of Consumer Sales and Marketing at Michigan International Speedway, where he oversaw communications, corporate partnership sales, ticket sales and operations.

His career with International Speedway Corporation initially began in 1999 as the Public Relations Director at Auto Club Speedway. During his time at the Southern California-based speedway, Bickmeier became an adjunct faculty member in the University of San Francisco’s Sports Management class teaching the Strategic Communications and Sports Public Relations elective.

Over his 26-year Sports Management Career, Bickmeier spent time with the former Anaheim Angels, now the Los Angeles Angels of Anaheim, and the Mighty Ducks of Anaheim, both Walt Disney Company-owned franchises at the time. He has also held positions with the Big West Conference, Los Angeles Rams and the Los Angeles Dodgers.

Bickmeier has also served as a sports public relations and marketing consultant for clients like the AT&T Champions Classic, Phoenix International Raceway and Brener, Zwikel and Associates. A native Ohioan, Bickmeier is a graduate of the prestigious Ohio University Scripps School of Journalism. He also holds a master’s degree in Sports Administration from Ohio University.


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